International gaming technology conglomerate NOVOMATIC has successfully achieved formal certification in accordance with the stringent ISO 20671 international standard, titled “Brand Evaluation – Principles and Fundamentals,” and has been officially awarded the prestigious “Certified Brand” seal of excellence.
The regulatory milestone establishes NOVOMATIC as the first gaming technology enterprise worldwide whose brand management infrastructure has been comprehensively appraised under this standardized global evaluation model.
The certification process is anchored on a highly structured and transparent assessment framework designed to evaluate absolute brand strength and long-term commercial development potential. In strict alignment with the ISO guidelines, independent auditors conducted an intensive analysis of NOVOMATIC’s corporate brand management systems in Austria.
The evaluation scrutinized core operational indexes, including the group’s internal innovation capability, manufacturing quality standards, service orientation, global market performance, and the brand’s overall impact on retail customers, B2B partners, and institutional stakeholders. The audit also covered brand protection laws, market trend analyses, transparent financial reporting, and corporate governance processes.
Setting New Management Benchmarks for the Gaming Sector
The formal certificate was presented during the International NOVOMATIC Marketing & Communications Summit, which was hosted this year by the group’s prominent German subsidiary, LÖWEN ENTERTAINMENT, in Bingen. The corporate event brought together marketing, compliance, and communications experts representing more than 30 countries, providing an ideal industrial setting to celebrate the historic operational milestone.
Executive Board members noted that the internationally standardized evaluation directly re-enforces the group’s long-term commitment to defining clear quality baselines across global gaming frontiers:
“Our brand stands for clear standards and the highest level of quality. As the first gaming technology company worldwide with an ISO 20671-certified brand, we are setting a new benchmark for future-oriented brand management and reaffirming our commitment to shaping the gaming industry through innovation, quality, and sustainable brand development.”
