Leading iGaming platform provider Comtrade Gaming, a developer delivering enterprise-level technology for operators worldwide, today announced the formalization of a strategic partnership with prominent gambling brand 7bet.
The long-term software supply contract is engineered to support the operator’s continued operational growth and digital footprint across Northern and Eastern Europe.
Under the terms of the regional agreement, 7bet will actively deploy Comtrade Gaming’s advanced core iGaming platform to launch its digital operations in Latvia and Estonia. Additionally, the software installation plan prepares the operator to enter the newly regulated Finnish market immediately upon its official opening.
The cross-border partnership marks a significant milestone for both companies, combining 7bet’s strong regional brand presence with Comtrade Gaming’s proven platform capabilities, which are customized to deliver high-performance player experiences, flexible configuration tools, and multi-jurisdictional compliance layers.
Capitalizing on the Impending Finnish Market Opening
Steven Valentine, Chief Commercial Officer at Comtrade Gaming, highlighted that the platform integration provides established regional operators with the high-capacity technology necessary to scale across newly regulated territories:
“We are delighted to partner with 7bet at such an exciting stage of their growth journey. This agreement reflects the strength and scalability of our iGaming platform, particularly in regulated and soon-to-regulate markets such as Finland. Supporting 7bet’s expansion across Latvia, Estonia, and Finland, highlights our ability to deliver seamless multi-market solutions for established operators who want to expand. We look forward to a long and successful collaboration.”
Justinas Sliazas, Chief Executive Officer of 7bet, added that securing Comtrade’s flexible data architecture establishes a highly reliable foundation to execute their international expansion roadmap:
“Partnering with Comtrade Gaming is a key step in our strategy to expand and strengthen our presence across regulated European markets. Their technology provides the flexibility and reliability we need to scale efficiently while maintaining a high-quality player experience. We are particularly excited about the opportunities in Finland and confident that this partnership positions us strongly for future growth.”
The commercial collaboration underscores Comtrade Gaming’s continued momentum inside highly regulated European jurisdictions, reinforcing its position as a trusted partner for ambitious B2C operators seeking scalable, compliant, and future-ready iGaming core solutions.
