In a recent update to global investors, Super Group CEO Neal Menashe reaffirmed the company’s aggressive expansion strategy within the Nigerian market.
Despite a backdrop of regulatory turbulence and shifting fiscal policies, the group remains undeterred, with leadership identifying Africa’s most populous nation as a cornerstone of its regional development plans.
Navigating Currency and Tax Headwinds
Having recently conducted an on-the-ground assessment in Nigeria, Menashe shared optimistic findings regarding the country’s financial infrastructure. He revealed that ‘the free flow of currencies is improving in the country’, a development that marks a significant operational boost for international operators.
This improvement in liquidity has emboldened the group to pursue an ambitious roadmap, with Menashe emphasizing that Super Group is looking to “double or treble its business size in Nigeria,” provided it continues to align its product strategy with local preferences.
The Nigerian market entered 2026 amid significant debate regarding the Nigerian Tax Act 2025. While wagers were recently listed as VAT-exempt items, operators now face a new 11% taxation burden. However, Super Group’s diversified global footprint allows it to absorb such shifts more effectively than localized competitors, drawing comparisons to the even steeper tax hikes currently impacting the UK market.
The Battle for Federal Control
The long-term trajectory of the market remains subject to a constitutional tug-of-war. Late last year, the National Assembly passed the Central Gaming Bill to bring the sector under federal oversight.
However, President Bola Ahmed Tinubu refused to sign the legislation, agreeing that removing control from Nigeria’s 36 states would contravene the national constitution. Despite this legislative impasse, the CEO of Super Group maintains unwavering faith in the steps taken to provide market stability.
