Sports media and data enterprise Spotlight Sports Group has officially finalized the appointment of Adam Gill as its new Chief Technology Officer.
Transitioning to the executive role from global market research organization Savanta, Gill will take direct charge of the group’s international engineering departments, software development lifecycles, and backend infrastructure deployments across its consumer and retail brands.
A primary focus of Gill’s technical mandate centers on spearheading Spotlight’s centralized Artificial Intelligence adoption program, utilizing advanced machine learning models to engage new audiences and deliver automated content layers. Based out of the group’s headquarters in London, the incoming executive will integrate data analytics streams to enhance the core product delivery of the firm’s flagship sports media outlet, Racing Post, as the publication enters its 40th year of operations.
The technical expansion follows the recent rollout of the group’s 2026 Racing Innovation strategy, which deployed algorithm driven customer tools including the Smart View Tipping Feed and the Racing Bet Builder to simplify interactive guidance for retail punters.
Accelerating Data Product Engineering
Chris Duncan, Chief Operating Officer at Spotlight Sports Group, highlighted that Gill’s extensive background in directing technology divisions for data heavy organizations will directly accelerate subscription growth:
“He will play a key role as we invest in our consumer and retail products, grow our subscriptions capability and make AI a practical capability across the group.”
Sam Houlding, B2B Managing Director at Spotlight Sports Group, previously noted that their development focus remains anchored on delivering easily digestible, data driven solutions built on legacy betting expertise:
“Smart View Tipping Feed and Racing Bet Builder represent the next evolution of our fantastic Smart View product, with both innovations delivering modern, data driven solutions that give operators powerful new ways to engage racing audiences, and give punters easily digestible, trusted guidance, crafted from decades of Spotlight expertise.”
Embracing Next Generation Automation
Reflecting on his appointment, Adam Gill emphasized that the group’s trusted sports journalism assets supply an ideal framework to deploy practical AI capabilities across the enterprise:
“As Racing Post enters its 40th year, there is a real opportunity to use technology to engage new audiences, deepen the value we deliver to operators and make AI a practical capability across the business. I can’t wait to get started, work alongside the senior leadership team and meet the team that has built this platform.”
