Prominent B2B games aggregator Games Valley has successfully enhanced its premium live casino product portfolio after entering into a comprehensive content integration partnership with live dealer specialist Imagine Live.
The commercial contract grants network operators immediate access to one of the industry’s most extensive live dealer libraries through the deployment of a single technical integration layer.
Driving Localization and Operational Simplicity
Imagine Live manages a network of high tech, modern broadcasting studios situated across strategic European hubs, including Armenia, Romania, and Spain. The specialist provider surpassed the milestone of more than 150 active real time tables last year, with its product catalog incorporating diverse native language tables designed specifically to maximize localization and support international players across multiple distinct markets.
The technical agreement will see Imagine Live’s premium live dealer content added directly to the Games Valley aggregation platform. This includes a sprawling collection of standard live dealer variants, classic casino table games, and highly interactive, entertainment led game show formats. The operational strategy focuses on eliminating the complex technical friction and prolonged integration times that typically complicate the construction of modern live casino lobbies.
Targeting Fast Growing Regulated Markets
Ariel Reem, Chief Executive Officer at Games Valley, explained that their central role focuses on providing operators with immediate technological agility within crucial verticals:
“Live casino has become one of the most important verticals for operators, but building a strong live casino lobby can still be complex, fragmented and time-consuming. At Games Valley, our role is to remove that complexity, bringing some of the best selection of live dealer content on the market via a single integration. We’re delighted to welcome Imagine Live to our growing live casino portfolio.”
Nadiya Attard, Chief Commercial Officer at Imagine Live, emphasized that the partnership opens up massive operational avenues, with a primary focus on expanding active market share inside South America:
“Games Valley has built a strong reputation as a modern, flexible aggregation partner for operators that want access to premium content without unnecessary integration friction. We are excited to make our live casino portfolio available through the platform and look forward to supporting operators across multiple regulated markets. Brazil is a particularly important focus for us, and we see significant opportunities to further expand our presence in the country’s fast-growing regulated market.”
