Affiliate marketing group Raketech has reported mixed financial results for the first quarter of 2026, with group revenue falling to €5.3 million, a 36% decrease compared to the same period last year.
The decline is a direct result of an ongoing strategic “reset,” as the firm shifts its focus from sheer scale to sustainable, high-margin profitability.
Restructuring and Cost Management
Despite the top-line hit, Raketech’s underlying earnings showed resilience. The company has aggressively divested underperforming or low-margin assets, leading to a leaner operating structure. As part of these measures, the group cut its staff by nearly half to 59 employees and reduced total operating expenses by 32.9%.
CEO Johan Svensson framed the quarter as a necessary foundation for future growth:
“With improved EBITDA, stable development across our Nordic core, and a clearer operating structure, we believe Raketech is entering 2026 with a stronger foundation for gradual improvement. Our platform-first strategy remains central to how we build Raketech.”
The “Platform-First” Strategy
The AffiliationCloud product remains the central commercial ecosystem for the group, generating €4.0 million in revenue and accounting for 74.7% of the quarterly total. While casino activity still represents 66.2% of all revenue, sports betting’s share has climbed to 33.8%. Geographically, the Nordics remain the core stronghold, increasing their share of total revenue to 73.8%.
Although the company recorded a net loss of €151,000 for the period, this was a significant improvement compared to the much larger losses from discontinued operations in the previous year. Moving forward, Raketech intends to prioritize organic publisher growth and the expansion of its sports content concepts into new global markets.
