In a major move to consolidate its technological independence and product variety, LeoVegas Group has officially introduced sports betting to its GoGoCasino brand in Sweden. The rollout is powered by the group’s proprietary Tiger sportsbook platform and follows the successful acquisition of a formal betting license from the Swedish Gambling Authority (Spelinspektionen).
This launch marks a significant extension of GoGoCasino’s product mix, which has transitioned from a pure-play casino and live dealer site into a multi-vertical entertainment hub.
Proprietary Tech Driving Global Strategy
The Tiger sportsbook platform is a cornerstone of LeoVegas Group’s broader infrastructure strategy. Originally acquired from Tipico Group in 2024 by parent company MGM Resorts International, the technology has been rapidly deployed across several key regulated markets, including the Netherlands and Denmark.
It also serves as the engine for BetMGM in Brazil through the group’s joint venture with Grupo Globo. By bringing this technology to its “home turf” in Sweden, LeoVegas Group is demonstrating its ability to integrate high-performance, in-house solutions that reduce reliance on third-party suppliers.
Advanced Betting Features for Swedish Players
Under the new license, GoGoCasino users now have access to a suite of sophisticated wagering tools designed to compete with established market leaders. These features include:
- Bet Builder Functionality: Allowing fans to create highly customized multi-segment bets on single matches.
- Daily Odds Enhancements: Providing boosted value on marquee events across top-tier football, hockey, and basketball leagues.
- Partial Cash-Out & Live Betting: Giving players granular control over their active wagers and the ability to engage with events as they unfold in real-time.
Adrian Vella, Chief Product and Technology Officer at LeoVegas Group, shared his excitement regarding the milestone:
“Launching our proprietary sportsbook, Tiger, on our home turf in Sweden is a massive milestone for the entire Group, and I couldn’t be more excited. Our teams across the globe have worked tirelessly to continue our international rollout, and this new addition to GoGoCasino will add layers of excitement for players who enjoy the thrills of both casino and betting.”
