In a strategic move designed to accelerate its international growth trajectory, jackpots technology specialist ThrillTech has officially appointed Giles Potter as its new Chief Marketing Officer (CMO).
Potter, a seasoned executive with an extensive pedigree at industry giants such as Bragg Gaming Group and Evolution, joins the firm as it enters a high-velocity phase of commercial expansion.
Elevating the ThrillPots Solution
ThrillTech has carved out a distinct niche in the B2B sector with its innovative ThrillPots solution. This proprietary tool empowers players to place side bets on jackpots and various other gaming products, a mechanic specifically engineered to drive player engagement and generate incremental revenue for operators. By integrating these high-frequency winning opportunities, ThrillTech helps its partners differentiate their offerings in an increasingly crowded digital landscape.
The company has established a robust regulatory foundation over the last three years, securing licenses from the Malta Gaming Authority (MGA), the UK Gambling Commission, and authorities in Sweden, Romania, and Brazil. This multi-jurisdictional footprint provides a powerful launchpad for Potter to execute his vision for brand elevation and market penetration.
Executive Leadership Perspective
Giles Potter, CMO of ThrillTech, expressed his enthusiasm for the new role:
“I’m excited to join ThrillTech at such a dynamic point in its journey. The company has established itself as a clear market leader, and I look forward to building on that foundation – strengthening the brand, expanding global reach and unlocking new growth opportunities.”
Benjamin Bradtke, Co-Founder of ThrillTech, emphasized the strategic importance of the hire:
“Bringing Giles on board is a pivotal step for ThrillTech. We are entering an exciting growth stage, and his proven track record in building powerful brands and driving strategic marketing initiatives makes him the ideal leader to help scale our global presence.”
With Potter at the helm of the marketing arm, ThrillTech is poised to transition from a specialized technology provider into a dominant global force in the gamification and jackpot sectors.
