Publicly listed Swedish software studio Gaming Corps has executed its formal entry into the United Kingdom’s premier operator tier by going live across Betfred’s digital platform network.
Launching the Instant Blitz Vertical
The commercial rollout is headlined by Instant Blitz, Gaming Corps’ newly engineered scratchcard-style instant win vertical designed to facilitate high-frequency game rounds. Built to capture a wider share of the casual lobby audience, the title features a dedicated Prize Pot system alongside expanding reels, interactive multiplier boosts, and hidden bonus triggers designed to blend traditional slot mechanics with fast scratchcard accessibility.
Betfred’s customer base will also gain access to Gaming Corps’ expanded product catalog, including its popular Smash4Cash™ series, which features titles like Piggy Smash and Bass Rewards. Established in 1967 from a single Manchester betting shop, Betfred has evolved into an international powerhouse managing extensive retail and digital networks alongside premium sports sponsorships across horse racing and rugby league.
Blurring the Lines of Classic Casino Formats
Graham Greensmith, Chief Commercial Officer at Gaming Corps, noted that Betfred provides an excellent launchpad for their specialized product series:
“Collaborating with Betfred carries real significance for us, both because of the operator’s position in the UK market and because it gives us a strong platform for Instant Blitz. We see this format as an exciting addition to the casino space, one that blurs the lines between scratchcard and slot. We will also be building out the series with titles inspired by some of the more familiar worlds and characters from across our existing portfolio, so there is plenty more to come.”
Chris Young, Head of Category for Lotto at Betfred, highlighted that providing accessible content options diversifies their wider platform ecosystem:
“The partnership with Gaming Corps gives us the opportunity to introduce a vertical that feels a little different from the more familiar casino experience. Instant Blitz has strong appeal in that respect, particularly for a more casual Lotto audience looking for something quick, accessible and easy to engage with, while still sitting naturally within the wider Betfred lineup. We are very pleased to be bringing it on board.”
