Gamanza Group, the Swiss-based iGaming technology provider, has officially announced a strategic partnership with Casinò Locarno to power its new digital brand, Casineo. This collaboration marks a significant milestone as Gamanza achieves full entry into Switzerland’s highly competitive and strictly licensed online gambling market.
Leveraging Gamanza’s proven compliance credentials and an established track record in complex regulatory landscapes, the technology provider was a natural and trusted choice for this specialized environment. Following a rigorous implementation phase, Casineo officially launched in March 2026.
A Full-Service Modular PAM Solution
Casineo’s digital operation is underpinned by Gamanza’s comprehensive Player Account Management (PAM) system. This modular platform was built specifically to navigate the intricacies of regulated markets. The deployment incorporates a robust compliance framework, advanced responsible gaming tools, a secure payment gateway, a centralized data vault, a game store, and a versatile bonus engine. Furthermore, Gamanza provided the essential front-end delivery for both the Casineo web platform and mobile application.
Gamanza has solidified its reputation by delivering high-performance technology solutions across some of the world’s most demanding iGaming jurisdictions, with Switzerland being a core focus where the group already supports several major operators.
Personalization and Loyalty through Gamanza Engage
To differentiate the brand in the Swiss market, Casineo has also integrated Gamanza Engage—the group’s dedicated CRM and gamification platform. This toolset empowers Casineo’s marketing team to design personalized player journeys and sophisticated long-term loyalty mechanics, all while operating strictly within Switzerland’s regulatory boundaries.
Casineo serves as the online arm of Stadtcasino Baden AG, the parent entity behind the land-based Casinò Locarno. This new digital venture operates under the group’s existing terrestrial license, representing their inaugural expansion into the online channel.
Executive Commentary on the Swiss Expansion
Tero Vienonen, Gamanza Group MD, highlighted the synergy between the two companies:
“Casineo is exactly the kind of operator we built our platform for – an ambitious new brand entering the online casino space in one of Europe’s most demanding regulatory markets. Switzerland sets an exceptionally high bar for compliance and operational precision, and our technology is designed to meet that standard from day one. We’re proud to support Casineo in launching with a seamless and fully compliant player experience.”
Simon Pukl, Director of Product and Business Development at Gamanza Core, emphasized the technical benefits:
“Switzerland’s regulatory landscape sets one of the highest standards for online operators, and we’re proud to support Casinò Locarno with a platform built specifically for such environments. Our proprietary PAM solution seamlessly brings together compliance, responsible gaming, payments, and front-end delivery in one flexible platform, enabling Casineo to operate a scalable online business. We’re pleased to support Casineo’s brand and product vision and look forward to a long-term partnership.”
Michael Boyschau, Director at Casineo, discussed the partnership’s reliability:
“Switzerland is one of the most demanding markets in which to launch an online operation. Gamanza gave us the platform foundations and the regulatory confidence to do it properly, and the partnership throughout the process has been exactly what we needed.”
Nathalie Haspel, Head of Online Gaming at Casineo, added:
“Building genuine player relationships in a regulated market requires more than promotions. Gamanza Engage gives us the CRM and gamification tools to create personalised, compliant experiences that keep players engaged for the right reasons.”
