Formula 1 has officially announced FanDuel as its latest Official Betting Operator, marking a historic milestone as the sport’s first-ever partnership with a wagering provider in the United States.
This collaboration pairs the high-velocity global racing series with the premier online gaming company in North America to capitalize on the region’s rapidly growing engagement with the sport.
Data-Driven Integration for 17 Million Fans
The partnership grants FanDuel’s 17 million customers across the US and Canada access to a market-leading platform featuring real-time insights and specialized betting context during every Grand Prix weekend. FanDuel content will be deeply integrated into the official Formula 1® ecosystem, appearing in the age-gated Betting Guide and editorial sections of the F1 website and app.
Eligible fans can now engage with a diverse array of wagering options, including:
- Race Winners and Podium Finishes.
- Head-to-head driver matchups.
- New, interactive betting markets to be unveiled later this season.
A Strategic Push into the US Market
Jonny Haworth, Director of Commercial Partnerships at Formula 1, emphasized the role of sports betting in modern fan engagement:
“As sports betting becomes an increasing component with how fans, especially in the US, interact with sport, it’s vital we have a strong and well-placed partner to deliver our strategy and fuel our momentum across the market. With tens of millions of fans across the country, FanDuel is yet another avenue that eligible fans can enjoy and experience the thrill of Formula 1.”
Karol Corcoran, Managing Director of FanDuel Sportsbook, highlighted the technological synergy between the two brands:
“Formula 1 generates an incredible amount of real-time data, and our platform is built to turn that into engaging betting opportunities for fans. This partnership will allow us to deliver even more immersive, data-driven experiences throughout the race weekend.”
By leveraging Formula 1’s massive data streams, FanDuel intends to provide a more interactive and immersive product that brings North American fans closer to the action than ever before.
