Flutter, a leading sports betting and iGaming entertainment operator has raised £357,000 ($453,000) for Cure Leukaemia via its Charity Ball, one of the most prominent blood cancer charities, money that is meant to fund clinical trials and research.
This donation by Flutter will support Aticus, the recently launched network and a nationwide infrastructure that provides access to progressive treatments for blood cancer patients across 15 hospitals within the United Kingdom.
The amount of £357,000 ($453,000) was raised via year-round events which consequently culminated with the Flutter Charity Ball that took place at the Royal Armouries in Leeds, something that further emphasizes its close partnership with the Cure Leukaemia foundation.
The charity ball was hosted by Ed Chamberlain and Oli Bell, two presenters from ITV Racing, with the event alone contributing £282,000 to the total amount, with a notable list of attendees that included patrons, sports personalities, and charity ambassadors.
Among the present was ambassador George Lineker, son of legendary English football player Gary Lineker, who himself survived acute myeloid leukemia when he was a baby, thus sharing his personal experience.
Moreover, guests at the Flutter Charity Ball also heard from individuals and families directly affected by blood cancer, including the likes of Jo and Jim Hawkridge, two parents who credited clinical trials by Cure Leukaemia for saving the life of their son.
Steve Birch, CCO of Sky Betting & Gaming, commented on the event and praised the initiative, stating that “colleagues and partners never disappoint to raise money for well-deserving causes”.
The charity ball is always our biggest fundraising event, and every year our colleagues and partners never disappoint as they come together to raise money for well-deserving causes. I’ve visited the Christy Research Centre in Manchester, which is one of 15 centres that Cure Leukaemia supports, and I saw the importance and impact that the money Flutter has raised over the last year makes. We are truly grateful for the generosity of attendees who collectively helped us to raise a great amount for Cure Leukaemia so they can continue their work to find a cure for blood cancer.
This noble initiative by Flutter is part of the company’s Positive Impact Plan, which seeks to help 10 million people globally by the end of 2023 via a range of similar community-focused programs.
The Positive Impact Initiative was also introduced in Spain earlier this year to improve the lives of disadvantaged communities and promote inclusion.
