Ezugi, the live casino specialist under the Evolution umbrella, has announced a high-profile partnership with Bally’s Intralot. The deal brings Ezugi’s diverse portfolio of live dealer titles to the Bally Bet Sports & Casino platform in the United Kingdom.
Highlighting the launch is the debut of a dedicated, Bally’s-branded version of EZ Marble Race, a title designed to blend arcade nostalgia with modern RNG technology.
A Modern Tribute to Gaming Heritage
The exclusive EZ Marble Race edition features a pinball-themed track designed to celebrate Bally’s long-standing heritage in the gaming industry. The game features five marbles racing through a track filled with high-energy visuals and unpredictable twists. Alongside this standout title, UK players will gain access to Ultimate Roulette, Unlimited Blackjack, and Horse Racing Auto Roulette.
This expansion follows the successful integration of Ezugi content in Ontario and New Jersey through Bally’s North America Interactive. The current partnership leverages the newly formed Bally’s Intralot S.A. structure, which was established following the €2.7 billion acquisition of Bally’s international interactive business in October 2025.
Strategic Growth and Leadership
The collaboration is viewed as a landmark moment for both entities as they seek to dominate the regulated UK market. Christel Marioni, VP Commercial Partnerships at Bally’s Intralot, emphasized the synergy between the brands:
“We have been live with Ezugi games in the Ontario and New Jersey iGaming markets for some time, and they have been very well received by our players. It was a natural step to extend entertainment choice for our players by adding unique Ezugi content to our UK online offering. The Bally’s-branded EZ Marble Race game in particular is a very different and disruptive title that fits perfectly with both the Bally’s tradition and our modern-day vision of creating incredible, immersive entertainment spaces for our players.”
James Robert Smith, Head of Commercial (EU) & Strategy at Ezugi, added:
“It’s a landmark moment for Ezugi to launch its first dedicated, branded version of EZ Marble Race — and it is an absolute honour for Ezugi to do so in partnership with the iconic Bally’s brand. It’s fantastic also that the Ezugi and Evolution brands, and our Group’s online slots brands, including NetEnt, Red Tiger and Big Time Gaming, are such a big part of Bally’s online growth plans in the UK and North America.”
