Ezugi, a prominent live casino provider and part of the Evolution umbrella, has solidified a strategic content partnership with the global betting and online casino operator, bet365.
This agreement will enable players in key regulated jurisdictions, specifically Ontario, New Jersey, and the United Kingdom, to access Ezugi’s comprehensive suite of live casino products directly through the bet365 platform.
The partnership is slated to go live before the close of 2025, meaning that bet365 will soon introduce popular Ezugi titles to its extensive offering.
These titles will include fan favorites such as EZ Baccarat, Revolution Roulette, Ultimate Roulette, and Lucky 7. Ezugi, originally founded in 2012 and acquired by Evolution in 2018, continues to utilize its network of 12 studios worldwide to expand its portfolio of engaging and localized live dealer experiences.
The collaboration comes at a time when live casino content is rapidly gaining popularity, particularly for its ability to exploit the social and immersive potential of online gaming.
This growth is crucial for bet365, which already enjoys significant success with its sportsbook and existing casino product.
For Ezugi, the deal is a central element of its strategy to partner with tier-one operators in high-value regulated markets across Europe and North America, building on its recent activities, including the appointment of Gilad Ben-Ami as its new CEO.
James Robert Smith, Commercial Strategy Manager at Ezugi:
We are extremely proud and delighted to partner with an operator of bet365’s magnitude to bring our unique selection of live casino titles to their players. Ezugi’s mission is to deliver fresh, engaging, and entertaining experiences, and we believe bet365’s players will truly enjoy the exciting twists we bring to classic table games.
Spokesperson for bet365:
At bet365, we are constantly looking for ways to enhance our players’ experience. Partnering with Ezugi allows us to add innovative and distinctive live casino games to our offering in two key markets. We’re confident our players will love the variety, excitement, and immersive gameplay these titles provide.
James Robert Smith, Commercial Strategy Manager at Ezugi:
This partnership aligns perfectly with our strategy to expand alongside tier-one operators in key regulated markets across Europe and North America.
