Regulated multi-brand gambling operator evoke has officially finalized a long-term commercial contract extension alongside BetMakers Technology Group.
Under the terms of the renewed agreement, the supplier will continue to deliver its proprietary RaceOdds horse racing wagering software to stabilize and optimize evoke’s international retail and remote racing lines.
Automated Pricing Systems Buffering Corporate Realignment
The software integration provides evoke’s core sports betting divisions with automated racing pricing, real-time trading feeds, and algorithmic risk management across global thoroughbred, harness, and greyhound racing tracks. The technology renewal arrives at a highly active operational period for the enterprise, following the recent formal board approval of a high-profile corporate acquisition by a joint investment consortium consisting of Bally’s and Intralot.
By maintaining the integrated BetMakers technology stack, evoke intends to streamline operational costs and protect its underlying trading margins across heavily taxed European and international sportsbooks. The RaceOdds system enables high-volume operators to automatically adjust fluctuating pool betting lines and fixed-odds risk parameters based on live liquidity tracking data, eliminating manual trading inefficiencies across thousands of daily international races.
Capitalizing on Multi Territory Operational Scale
Mark Howarth, Director of Racing at evoke, highlighted that the software infrastructure delivers the flexible automation necessary to scale their betting handles across modern, highly competitive regulated landscapes:
“The RaceOdds product continues to deliver the flexibility, automation and scale required to support our racing operations across multiple territories. We are pleased to extend the partnership and continue working closely with the BetMakers team moving forward.”
Martin Tripp, Chief Technology Officer at BetMakers, added that supporting tier-one legacy brands like William Hill and 888 demonstrates the high-throughput processing capacity of their core wagering engines:
“Evoke brands William Hill and 888 are globally recognised wagering brands and we are proud to continue supporting their racing product through our RaceOdds technology.”
The corporate agreement marks another step in BetMakers’ global distribution strategy. The Australian Securities Exchange (ASX) listed technology provider has aggressively expanded its international product pipeline throughout 2026, recently launching live online sportsbook operations alongside CrownBet via an expansive joint venture established with Betfair Australia.
