Bragg Gaming Group has solidified a definitive agreement to expand its existing partnership with leading operator 711 within the Belgian market.
This strategic alliance paves the way for the debut of 711’s highly anticipated online sportsbook, a move made possible by the operator’s recent acquisition of an F+ license from the Belgian Gaming Commission.
A Unified Gaming Ecosystem
The new sportsbook will be powered by Kambi’s Turnkey Sportsbook solutions and seamlessly integrated into Bragg’s advanced Player Account Management (PAM) technology. This development builds on the successful collaboration between the two firms in Belgium, where 711 has operated a premier online casino under a B+ license since December 2025.
Belgian sports enthusiasts visiting 711.be will soon benefit from a unified user experience. A streamlined portal will allow users to navigate effortlessly between the casino and the sportsbook platforms. The launch is timed perfectly for the 2026 World Cup, positioning 711 as a go-to destination for football fans.
Fuze™ Technology Integration
The expansion also marks the Belgian debut of Bragg’s award-winning Fuze™ player engagement toolset. Previously deployed for 711’s Dutch operations, Fuze™ will offer features such as real-time tournaments and quests, all while strictly adhering to Belgium’s rigorous regulatory framework.
Matevž Mazij, CEO of Bragg Gaming Group, expressed his enthusiasm:
“We are thrilled to have finalized this agreement… By supporting their entry into the Belgian sports betting market with our flexible PAM platform, Kambi’s world-class sportsbook, and our proprietary Fuze engagement tools, we are providing 711 with a powerful, comprehensive solution to compete at the highest level.”
Gilles De Backer, COO at 711, added:
“Signing this agreement… is a pivotal moment for our brand. The addition of Kambi’s leading sportsbook technology and Bragg’s Fuze tools ensures that 711 will be well positioned… aiming to provide the best user experience, competitive odds, and strong player-focused features.”
