Let’s be honest: top affiliates receive dozens of identical messages every day. Everyone offers “top conversion rates” and “exclusive terms.” If the real value is not clear from the first lines, your message will simply be skipped.
What Top Affiliates Actually Want
Everyone sells high payouts, but any experienced media buyer knows the catch: when the payout is far above the market average, it usually means either heavy shaving at scale or dead conversion.
Top affiliates need security. They are not afraid of missing profit, they are afraid of breaking an already profitable funnel. Their real pain points are:
- Cash flow gaps: Payment delays stop traffic buying.
- Cuts at scale: You bring 100 deposits and everything looks great. You bring 1,000 and suddenly “manual checks” and KPI cuts begin.
- Random approval: Leads go to trash and nobody can properly explain why.
- Bureaucracy: Creative and payout approvals take days.
In short: do not sell golden mountains. Sell the guarantee that once the partner starts scaling, they will not run into unnecessary problems.
Write Only When There is a Real Reason
No blind mass outreach. Message only when there is a clear reason. Where to find it:
- Spy tools: AdHeart, AdSpy, and similar platforms. If you see that a team has entered a new GEO or is testing new apps, that is a reason to reach out.
- Hiring: Are they looking for Facebook or UAC buyers? That means they are scaling a specific traffic source.
- Complaints in chats: Someone is complaining about payment providers failing in a specific GEO. Come in with a ready solution.
- Funnel audit: Click through their ads. Enter their bot, check the flow. Then you will have something specific to bring into the DM.
How to Structure the Message
The message should be easy to scan in five seconds. The structure is simple: found the reason, highlighted their possible risk, gave a solution in numbers, offered an easy next step.
Strict rules:
- Forget about “let’s jump on a call.” A call with an unknown manager is pressure.
- No walls of text. One idea equals one short paragraph.
- Remove all filler: “best,” “unique,” “profitable cooperation.” Leave only facts.
The goal of the first message is simply to get a reply like “Okay, show me the numbers,” not to sell the whole offer at once.
Examples of Outreach Angles
Angle Through Traffic Source: The Strongest One
Use this when you have checked spy tools and understand what they are working with.
- Opening Message: “Hi [Name]. I saw in the spy tools that you are scaling PPC in [GEO]. I know that at higher volumes, local payment methods there often fail on weekends. We solved this with cascading routing, and retention is holding steady at X%. If this direction is in focus for you, I can send stats specifically for your type of traffic. No call needed.”
Angle Through Margin Leaks
Hit the fear of losing money over distance.
- Opening Message: “Hi [Name]. I’ve been following your traffic in [Traffic type / GEO]. Usually, at this volume, the main issue is manual reconciliation after 200 to 300 deposits and hidden approval cuts. We do not change the rules in the middle of the game, and we provide detailed LTV stats from day one. If you feel like you are currently losing money somewhere, let me know. I’ll send the stats so you can compare with what you have now.”
Angle Through Numbers
Share useful information without pressure.
- Opening Message: “Hi [Name]. I noticed that you are actively pushing [Direction]. I will not spam you with offers, just sharing a quick insight: over the last couple of weeks, the average market conversion in [GEO] has dropped, but we managed to increase CR by 15% by changing the bonus logic. If you are still buying traffic for this segment, I can send the raw numbers so you can simply compare them with your own benchmarks.”
What to Write If They Do Not Reply
If they did not reply, it does not mean they rejected you. Most likely, they were distracted. The key is not to be annoying. No “Did you have a chance to check?” or “Waiting for your reply.” Every new message should bring new value.
- Follow-up 1 · After 2 to 3 days · Add fresh stats: “Hi [Name]. Quick follow-up to my previous message: today we pulled a fresh cohort for [GEO]. Found an interesting thing. Players from your type of traffic make repeat deposits twice as often if they are pushed after 4 hours, rather than the next day. If relevant, I can show how we implemented it and what the final ROI looked like.”
- Follow-up 2 · After a week · Change the focus: “Hi. Quick update. I understand that [GEO 1] may not be in focus right now. This week, we saw solid growth in the economics for [GEO 2], rebuilt the flow, and the traffic started paying back X days faster. If you are thinking about diversifying the portfolio, let me know and I will send the details.”
- Follow-up 3 · After a month · Remove the pressure: “Hi [Name]. Looks like testing new partners is not a priority right now, totally understand. I will not push further. If later you run into issues with caps or long reconciliations at scale, you have my contact. Profit to you!”
Non-standard Outreach Angles, Just in Case
Fix their funnel
- Opening Message: “Hi. I clicked through your funnel for [GEO]. At the registration stage, you are losing around 15 to 20% of traffic because of [specific reason, for example: the captcha does not load properly on mobile]. We had the same issue and solved it with this piece of code [screenshot]. Feel free to use it. If you want to see how we convert this traffic without losses, I’m here.”
Market insight
- Opening Message: “Hi. Quick market insight: in [GEO], [payment provider name] is currently unstable. Some teams are seeing up to 30% drop-off. We have already switched gateways to backup routing, and approval has stabilised. If your conversion has dropped, this is probably the reason. I can suggest where it is better to redirect the traffic.”
Checklist Before Sending
Do not hit “Send” until you check yourself:
✓ Is it clear from the first 10 words why I am writing to this specific person today?
✓ Is the message free from generic phrases like “profitable cooperation” or “top conversion”?
✓ Am I writing about their money and risks, not praising my company?
✓ Is this message impossible to simply copy and send to another media buyer?
✓ At the end, am I offering to send stats or a screenshot, instead of dragging them into a call?
And most importantly: top affiliates do not need just another offer. They need reasonable people on the advertiser side who can provide proper infrastructure and will not create unnecessary problems. That is exactly what you need to communicate in DMs.
