Following the announcement of the Gamblers Connect Contributors Program, an exclusive initiative limited to just 12 industry experts for 2026, we are proud to unveil the next name on our roster.
We promised our audience a curated selection of practitioners with “skin in the game,” not a rotating door of guest bloggers. Today, we deliver on that promise by welcoming Aleksandar Dašić, Head of Affiliate Marketing at Bragg Gaming Group, as our latest official Contributor.
A Practitioner with a Decade in iGaming
Aleksandar is the kind of affiliate professional who has spent the last ten years actually building the partnerships most of this industry only talks about. At Bragg, he leads global affiliate marketing strategy, scaling organic growth through performance-led partnerships, media collaborations, and an influencer network that stretches across multiple jurisdictions.
His path tells you a lot about the depth he brings. He cut his teeth at AskGamblers, where over seven years he helped shape content and affiliate strategy across casino, bonus, and game segments, before stepping into his current role at Bragg to spearhead the studio’s global affiliate operation.
That combination of long-form domain expertise, executional discipline, and an active industry presence is exactly what we look for when selecting Contributors.
Affiliate Strategy Through a Game Studio Lens
One of the key reasons we selected Aleksandar Dašić for this program is the angle he brings. Most affiliate marketing perspective in iGaming comes from operators chasing FTDs or media houses chasing inventory. Aleksandar approaches it from inside a B2B game studio, where the product is the game itself and the partnership question shifts entirely: how do you build sustainable affiliate and influencer relationships that amplify a studio’s content portfolio across markets, rather than just pushing one more bonus?
His philosophy treats every partnership as a two-way street. Brand fit, quality of partner, and shared incentives sit ahead of raw traffic volume, an approach that maps directly to where the industry is heading as quality becomes the new currency in iGaming.
As one of our 12 voices, Aleksandar Dašić will share practical insights into affiliate strategy from a studio perspective, influencer collaboration, media partnerships, and the operational side of running global growth programs, bypassing recycled best practices to deliver genuine educational value.
Readers can expect his first analysis piece to drop soon. Worth watching for.
