In a breakthrough for data-led player retention, Seen.io and Xtremepush have partnered to integrate AI-powered personalized video directly into operator CRM journeys.
The collaboration allows iGaming brands to trigger one-to-one video content at scale, addressing players by name and providing tailored offers in real-time.
The Superbet Case Study: +2.2% FTD Uplift
Regional giant Superbet served as the launch partner for the integration, running a high-stakes A/B test on Day 1 welcome sequences. Recipient of the personalized video saw a +2.2 percentage point uplift in first-time deposit (FTD) conversions compared to the standard email control group.
Engagement metrics were equally impressive:
- Email Open Rate: 37% (vs 29% average)
- Video Click Rate: 7% (vs 2.3% average)
- Customer Sentiment: 86% higher Net Promoter Score (NPS) among recipients.
Andrei Popa, VP Online at Superbet, praised the impact:
“The uplift in positive sentiment and motivation is fueling longer player lifecycles and higher retention rates. Seen.io has redefined our engagement strategy, and personalized video is now a cornerstone of how we build loyalty.”
Seamless CRM Implementation
Robbie Sexton, Director of Partnerships at Xtremepush, highlighted the ease of use:
“iGaming operators have invested heavily in their CRM infrastructure, but the content they’re sending through it too often looks the same as everyone else’s. Personalised video changes that. When Seen.io joined the XP Partners Programme, it was a natural fit.”
By sending player data via webhook in real-time, the system renders custom videos instantly, providing a powerful emotional trigger at critical points in the user journey.
