Technology provider Wiztech Group has announced the launch of an integrated Prediction Market Solution, allowing operators to tap into the rapidly growing “prediction economy”.
The new vertical enables players to trade on the outcomes of real-world events beyond the traditional sports calendar.
Technical Sophistication and Engagement
The solution offers a high-frequency trading interface designed to appeal to younger, data-driven audiences. Key features include:
- Always-On Trading: Unlike sportsbooks dependent on match schedules, players can trade on news, economics, pop culture, and politics 24/7.
- Liquidity Management: A proprietary trading engine manages exposure automatically, reducing the need for traditional manual bookmaking.
- Modular Integration: Operators can deploy the solution via API or connect it directly to third-party account management systems.
The Evolution of Betting
Wiztech CEO Yoni Sidi described the launch as a natural step for the industry:
“Our operator partners are always looking for ways to diversify… and engage new audiences. By bringing prediction markets into the Wiztech offering, we’re giving operators the platform to allow players to more than just bet on sports and instead trade on a huge range of events… It’s the natural evolution of sports betting.”
The launch reflects a wider trend in 2026, where major players like FanDuel and DraftKings have also begun exploring prediction markets to maintain engagement during sporting off-seasons.
