Wazaa Bet, a dominant force in the Sierra Leonean iGaming market, has announced a massive uptick in key performance metrics following its strategic integration with the QTech Games aggregation platform in late 2025.
The partnership has immediately paid dividends, with the operator reporting a staggering 58% increase in total turnover for December, followed by an additional 49% growth in January.
Localized Strategy and Content Excellence
The primary driver behind this growth has been a hyper-localized approach to content and engagement. By leveraging QTech’s massive portfolio, Wazaa Bet has introduced top-tier titles from providers like Spribe, Pragmatic Play, and Hacksaw Gaming.
Specifically, localized engagement strategies such as the Aviator Rain promotion have catalyzed player activity, while the active player base has expanded by 30% as of February.
Sierra Leonean customers are increasingly seeking betting experiences that are both intelligible and tailored to local betting patterns. The partnership between QTech and Wazaa Bet has successfully delivered a seamless user journey that accounts for local realities, including mobile device optimization and data cost efficiencies.
A Roadmap for Pan-African Expansion
With the football World Cup approaching this summer, a critical driver for the African market where “soccer is king”, both companies are exploring new cross-sell opportunities between sportsbook and casino segments.
Agatha Wanjugu, QTech Games’ Sales Manager for the region, highlighted the importance of market nuance:
“We place a premium on understanding markets at a hyper-local level to define a pathway to success in this nuanced betting ecosystem… Content diversity matters enormously because player demand evolves very quickly.”
The Wazaa Bet Team expressed high confidence in the technical solution provided, stating:
“We found QTech Games to be the most complete solution in terms of provider variety, front-end features, and fast support… we plan to launch soon in the DRC.”
