Leading live casino provider ICONIC21 has announced a major strategic expansion within the Romanian regulated market through a new partnership with VivaBet, one of the nation’s fastest-growing online operators.
The agreement sees ICONIC21 integrate its full suite of over 15 high-performance live dealer titles, significantly enhancing VivaBet’s competitive offering.
Elevating the Romanian Live Casino Experience
VivaBet has established a formidable presence in Romania by prioritizing a user-centric platform and a diverse content library tailored specifically to local player preferences. The integration of ICONIC21’s portfolio aligns with VivaBet’s objective of providing modern, fast-paced gameplay supported by high-quality studio production.
Central to the rollout is ICONIC21’s acclaimed Gravity Series, which features unique multiplier-based mechanics layered onto traditional table formats. Key titles now live for Romanian players include:
- Gravity Blackjack
- Gravity Roulette
- Advanced Baccarat Variations
Executive Vision and Market Growth
The partnership underscores ICONIC21’s commitment to delivering scalable, performance-driven solutions across Europe’s most dynamic jurisdictions.
Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, highlighted the market’s importance:
“Romania is a key regulated market for us, and partnering with VivaBet marks another important step in strengthening our footprint locally. We see strong demand for live content that blends classic gameplay with modern mechanics… Collaborating with an operator that understands its audience allows us to deliver real value.”
Matei Secaci, Head of Casino at VivaBet, emphasized the value of premium content:
“We are pleased to integrate ICONIC21’s live portfolio… Expanding our array of games with a provider that is growing quickly and investing in high-quality production enables us to further enhance the experience we offer our players.”
As the demand for interactive, multiplier-enhanced live games continues to surge, this collaboration reinforces ICONIC21’s position as a reliable partner for operators seeking differentiated, high-engagement content.
