The affiliate marketing industry celebrated a night of excellence as the winners of the prestigious SBC Affiliate Leaders Awards 2025 were announced.
The Affiliate Leaders Awards ceremony recognized the winners and outstanding achievements of companies, teams, and individuals who have demonstrated innovation, resilience, and leadership over the past year. The diverse range of categories highlighted the depth and dynamism of the affiliate sector, from top-performing affiliates to groundbreaking technology providers.
Top Affiliate Honors
In two of the evening’s most anticipated categories, Flashscore was crowned Sports Affiliate of the Year, recognizing its dominant position in the sports media landscape. The highly coveted Casino Affiliate of the Year award was presented to Game Lounge for its exceptional performance and quality in the online casino vertical. The award for Crypto Affiliate of the Year was secured by CryptoLists.com.
Excellence in Affiliate Programs and Networks
The awards also celebrated the programs and networks that provide the backbone for successful partnerships. bet365 Partners took home the trophy for Best Affiliate Program, while Odds Scanner Group was honored as the Best Affiliate Network. In the tiered program categories, 7StarsPartners won Affiliate Programme of the Year (Large), and Vegas Legends was recognized as the Affiliate Programme of the Year (Medium / Small).
Outstanding Individual and Team Achievements
Recognizing the individuals who drive the industry forward, the Affiliate Leader of the Year award saw a tie, with the honor shared between Alina Famenok of Already Media, and the duo of Jesper Søgaard and Christian Kirk Rasmussen from Better Collective. Other individual winners included Kristine Sakoyan of VBET for Affiliate Marketing Manager of the Year, Anna Maria Baccaro of Hub Affiliations for Affiliate Content Manager of the Year, and Anna Arakelyan of Websa Ltd for Affiliate Account / Community Manager of the Year. The award for Affiliate Employer of the Year was presented to Clever Advertising.
Innovation in Technology and Marketing
The ceremony also highlighted the crucial role of technology and creative marketing. RavenTrack was named the Affiliate Management Platform of the Year, while Affigates won Affiliate Technology of the Year. Clever Advertising picked up a second award for Affiliate Product Innovation.
In the marketing categories, Boomerang Partners won for Social Media Campaign of the Year, and Gentoo Mediasecured the Affiliate Campaign of the Year award. The comprehensive Affiliate & Digital Marketing Campaign of the Year award went to PIN-UP GLOBAL. Rounding out the field, oddschecker (FairPlay Sports Media) won Affiliate Traffic Source of the Year, and Riddick’s Partners was named the Rising Star of the Year (Affiliate).
