Tuesday, 17th March 2026: In a massive move to dominate the national sports betting landscape, Esportes da Sorte officially debuted its latest national marketing campaign, titled “Tá autorizada a diversão” (Fun is authorized), this past Sunday.
The campaign represents a significant investment in brand presence, airing across major free-to-air television networks including nationwide broadcasts on SBT and Record. The initial rollout targeted key urban hubs such as São Paulo, Belo Horizonte, Salvador, and Fortaleza, with prime-time placements during commercial breaks for Domingo Legal and Esporte Record.
The Tá autorizada a diversão campaign’s strength lies in its star power, featuring a trio of high-profile sports entertainment figures. Corinthians legend and former footballer Marcelinho Carioca joins forces with Cazé TV commentator Luis Felipe Freitas (Luisinho) and popular GE TV analyst Bruno Formiga. Together, they bring a sense of authenticity and “resenha” (fan banter) to the institutional tagline: “There’s no doubt you’ll have fun.”
Insights from the Campaign Stars
- For Marcelinho Carioca, the project is about capturing the soul of Brazilian sport. He noted: “Football is Brazil’s greatest form of entertainment, and being with stars like Luisinho and Formiga in this campaign brings back that great dressing-room banter. At Esportes da Sorte, we play together with the audience, always keeping our focus on fun and responsibility.”
- Luisinho highlighted how the campaign integrates his professional identity, stating: “The catchphrase ‘Authorised’ is already part of my story, and now it takes on a new meaning. At Esportes da Sorte, we authorise emotion and fun from the start to the final whistle.”
- Bruno Formiga emphasized the perfect blend of serious analysis and lightheartedness: “It’s great to be part of a project that connects game analysis with a light-hearted approach. As we say in the campaign, we aim for emotion and deliver fun for the audience.”
- Camyla Lima, Creation and Branding Manager at Grupo Esportes Gaming Brasil, summarized the brand’s vision: “Esportes da Sorte is a catalyst for fun, authenticity and the experiences that make football a national passion. Having them as our partners connects essence, entertainment and fans in a genuine way.”
