The Swedish state-owned operator Svenska Spel has reported a robust financial performance for the 2025 fiscal year, marked by stable revenue expansion and a significant rise in profitability.
Group net gaming revenue reached SEK 7.693bn, a 2% year-on-year increase, while operating profit surged by 10% to SEK 2.539bn. This resulted in a stellar operating margin of 33%, comfortably exceeding the company’s long-term goal of 30%.
Transitioning to a Digital-First Model
The results highlight a successful pivot toward digital iGaming channels. While lottery products remain the dominant revenue driver at 68%, the Sport & Casino segment now accounts for 28% of the total. Conversely, land-based gaming has declined to just 4% of revenue, a trend accelerated by the closure of several physical casino operations following regulatory shifts.
Anna Johnson, CEO and President of Svenska Spel, commented on the strategic progress:
“We delivered sustainable growth while maintaining a stable level of healthy revenue and continued very high customer satisfaction. 2025 strengthened Svenska Spel’s position in a highly competitive and changing gaming market. We exceeded our financial targets, delivered progress in line with our strategy and took decisive steps to drive sustainable growth and continue our transformation.”
Technological Innovation and AI Integration
The operator is heavily investing in future-proofing its infrastructure through cloud migration and data capabilities. Johnson noted that the firm is leading the way in operational efficiency through artificial intelligence:
“We are far ahead in using AI broadly in the business, and see positive effects in several areas, for example, in coding.”
With 94% of revenue now classified as “healthy,” Svenska Spel remains focused on balancing high performance with responsible gambling standards, ensuring long-term sustainability in a highly regulated environment.
