In a significant expansion of its European footprint, Super Technologies has officially launched its Superbet brand in Greece. The move introduces a tailored sportsbook and iGaming offering to a market currently valued at €1.2 billion and growing at a rate of 15% year-on-year.
A Growing Southern European Powerhouse
Greece has emerged as an exceptionally attractive jurisdiction for international operators. With gross wins projected to reach €1.5 billion within the next two years, the market currently sees less than 60% of activity online, suggesting a massive runway for digital growth. Ed Birkin of H2 Gambling Capital noted that the clustering of operators in Athens has transformed the capital into a hub for iGaming infrastructure in the region.
Adam Lamentowicz, Superbet’s CCO for Central and Eastern Europe, described the launch as a long-term commitment:
“This goes beyond a typical market entry. It is a long-term commitment to build the country’s most engaging entertainment ecosystem and bring people closer through excitement and a shared passion for sporting competitions.”
Product Innovation and Local Focus
Superbet will operate with a local team based in Athens, prioritizing Greek sports competitions and community projects. A key differentiator will be the introduction of Supersocial, a proprietary tool designed to increase engagement through community-driven interactions.
John Kalamvokis, General Manager of Superbet Greece, added:
“We are just writing the first chapter of a future success story that will unfold with impactful partnerships and community projects. We have hired a strong group of professionals to operate in the market.”
The Greek product features native mobile and desktop experiences, offering competitive odds across football, basketball, and tennis, ensuring a localized and high-performance journey for the Greek public.
