Strive Gaming, a platform provider purpose-built for the North American market, has officially entered into a strategic partnership with the leading online casino operator, PlayStar.
The agreement centers on the delivery of Strive’s advanced Player Account Management (PAM) technology to fuel PlayStar’s ambitious expansion across the United States and Canada.
Seamless Migration and Market Expansion
As part of this collaboration, PlayStar will migrate its existing New Jersey operations from its current provider to the Strive platform. This foundational move will be followed by rapid rollouts in additional regulated jurisdictions, including Ontario and Alberta in Canada.
PlayStar selected Strive after a comprehensive evaluation, citing the provider’s dedicated focus on the North American landscape and the inherent scalability of its technology as deciding factors.
Max Meltzer, CEO at Strive Gaming, commented on the synergy between the two firms:
“PlayStar is a highly ambitious operator with a clear vision for building one of the leading casino brands in North America. They were looking for a platform partner that understands the realities of operating in the U.S. and Canada and can support them as they scale across multiple regulated markets. Our focus on North America, combined with the strength and flexibility of our platform, made this a natural fit. Both companies are on strong growth journeys and share similar ambitions for the region, so we’re excited to support PlayStar as they continue to expand.”
Strengthening the B2B Footprint
This agreement marks a major milestone for Strive Gaming, which now serves more B2B PAM clients in the United States than any other platform provider. The collaboration with PlayStar reinforces Strive’s position as the primary supplier for operators seeking to launch and scale within the highly competitive North American sector.
Fredrik Liljewall, CEO at PlayStar, added:
“As we continue to scale our presence across North America, selecting a platform partner with a strong regional focus and the ability to support our long-term ambitions was critical. Strive’s technology, deep understanding of the North American market, and collaborative mindset made them the clear partner for PlayStar. We look forward to working closely together as we migrate our New Jersey operations and expand into additional jurisdictions, including Canada.”
PlayStar has rapidly built a notable market share and a loyal player base since its inception, and this technology upgrade represents the next phase of its strategic development across the region.
