Spribe, a top-tier software provider, has secured a multiyear sponsorship deal with UFC and WWE to boost Aviator’s already-strong global presence.
Spribe, the developer of the mega-popular crash game Aviator, has announced multiyear sponsorship agreements with UFC and WWE, a milestone that marks a major step in expanding its global presence and popularity.
The details of the partnerships will see Aviator branding prominently displayed in the Octagon arena during UFC events and at marquee WWE shows, enhancing its visibility to millions of fans around the globe.
In addition to logo placements, the partnership includes integrated social media campaigns and exclusive premium hospitality experiences, something that will undeniably further strengthen Aviator’s engagement with audiences.
Nicholas Smith, VP of Global Partnerships at TKO—the parent company of UFC and WWE, highlighted the strategic value of the partnerships, stating,
UFC and WWE provide brands with access to one of the most formidable marketing portfolios in sports. We’re excited to collaborate with Spribe to design custom integrations that will help them reach millions more consumers around the world.
Aviator continues to see strong performance in key markets like Brazil, India, and Europe, with December bets exceeding a mind-blowing $14 billion globally.
As Spribe focuses on expanding its footprint in the United States and Canada, these high-profile sponsorships aim to accelerate its growth in a new competitive gaming market and expand its presence even further.
Founded in 2018, Spribe is licensed in many major global markets, including the United Kingdom, and has more than 42 million monthly active players.
This popularity led Spribe to partner with AC Milan in 2024, making Aviator the football club’s official crash game sponsor. Previous cooperations include promotional deals with UFC stars Alex Pereira and Merab Dvalishvili.
These strategic partnerships between Spribe, the UFC and WWE position the software provider to further elevate Aviator’s high-status profile and cement its place as a global leader in the crash curve genre
