Spribe, the innovative iGaming developer behind the global crash game phenomenon Aviator, has announced a significant expansion of its marketing strategy by signing UFC heavyweight Valter “The Clean Monster” Walker as its latest brand ambassador.
This move reinforces the deep strategic ties between the software provider and the world’s premier mixed martial arts organization.
Building on a Strong Foundation
The partnership with Walker is the latest development in a multi-year agreement between Spribe and the UFC. Since late 2023, Spribe has utilized the UFC’s massive global platform to promote its flagship title, Aviator. The game, which boasts over 10 million monthly active players, has seen its branding prominently displayed inside the Octagon during Fight Nights and Pay-Per-View events.
By adding Valter Walker to its roster, Spribe aims to leverage the fighter’s growing popularity and physical presence to connect with a demographic that values high-adrenaline entertainment. Walker, known for his imposing stature and undefeated streak prior to joining the UFC, embodies the intensity and unpredictability that fans associate with crash games like Aviator.
Strategic Marketing Integration
The collaboration will see Walker featured in a series of digital campaigns, social media activations, and exclusive content designed to engage both MMA fans and iGaming enthusiasts. This “Brand Ambassador fund” initiative allows Spribe to personalize its marketing efforts, moving beyond static logo placements to create dynamic, personality-driven narratives.
Giorgi Tsutskiridze, CCO at Spribe, has previously noted that the crossover between UFC fans and Aviator players is substantial. Both audiences are drawn to fast-paced action and split-second decision-making. The addition of Walker is expected to deepen this connection, driving brand awareness in key markets where the UFC holds a dominant viewership share, including Brazil and the United States.
This partnership highlights Spribe’s commitment to dominating the crash game vertical through high-profile sports sponsorships.
