Sportradar Group AG (NASDAQ: SRAD) has announced the official launch of Playradar, a new brand designed to provide a fully integrated ecosystem of hybrid gaming experiences for global operators.
This launch represents a strategic acceleration of the company’s iGaming division, aiming to optimize cross-sell opportunities between sports fans and casino enthusiasts.
Leadership and Integrated Ecosystems
To drive this initiative, Sportradar has appointed Edo Haitin, former CEO of Playtech Live, as EVP of iGaming. Haitin brings over 20 years of experience in live casino innovation and executive leadership. Playradar will leverage Sportradar’s extensive live sports data and audiovisual streaming to create a suite of proprietary hybrid offerings, including a 24/7 Live Experience Centre where players can simultaneously watch live events and engage in gameplay on a single screen.
Hybrid Content and Premium iGaming Portfolio
The Playradar portfolio will feature interactive, event-driven content that integrates live sports data with gaming mechanics. This includes a diverse range of premium iGaming content:
- Virtual Sports and Live Prediction Products
- Slots, Table Games, and Arcade Titles
- Crash Games developed for high-quality player engagement
Carsten Koerl, Founder and CEO of Sportradar, stated:
“iGaming represents a natural and scalable extension of our business, and a strategic acceleration of our long-term growth roadmap. Playradar content is designed to provide optimized cross-sell between the worlds of sport and casinos, helping operators to increase player value and session length at a time when engagement and retention are key to operational sustainability. In Edo, we have an experienced and proven industry leader to drive the business forward, with the support of a passionate and dedicated team.”
Global Rollout and Responsible Gaming
Playradar will operate exclusively in regulated markets, emphasizing integrity and responsible gaming. The global rollout is planned throughout 2026, targeting initial launches in the United Kingdom, North America, and Latin America. By distributing games to an already licensed portfolio of operators, Sportradar aims to quickly establish Playradar as a leader in the iGaming content sector.
Edo Haitin added:
“By combining our unrivalled experience in sports data and live streaming, along with a proven track record of product development, we aim to create hybrid content and gaming experiences to capitalize on the rising popularity of sports casino consumption. We’re uniquely positioned to seamlessly blend live and historical sports events, innovative gaming mechanics, and casino content and have the advantage of being able to distribute games to an already licensed portfolio of operators. I’m incredibly excited to be further strengthening our iGaming business through Playradar and to grow it into a leader in iGaming content, leveraging Sportradar’s existing resources and the highly experienced and skilled team already in place.”
