Continuing its aggressive multi-brand strategy, Soft2Bet has officially launched Zinx in the Romanian market. Zinx becomes the operator’s third distinct brand in the jurisdiction, joining the existing Don.ro and the mobile-first Swiper.
The Power of Gamification
Zinx is built on Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) gamification engine. The platform features the “MEGA Round,” a prize wheel mechanic that rewards players for deposits and gameplay. The brand is visually defined by its unique dragon mascot and a UX designed around localized Romanian player preferences.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, explained the brand’s positioning:
“With Zinx, we are bringing an incredibly competitive and relevant digital product to Romania, perfectly balancing thrilling gameplay with safe and transparent operations. Our dragon mascot and the MEGA Round gamification engine help define the Zinx experience.”
Market Strategy and Compliance
Operating under a Class I license from the National Gambling Office (ONJN), Zinx offers a combined online casino and sportsbook experience. Soft2Bet’s strategy of deploying multiple niche-focused brands within a single territory has proven successful, contributing to the company doubling its EBITDA in 2024.
By targeting specific player segments with distinct UX designs while sharing a high-performance backend, Soft2Bet remains a dominant force in one of Eastern Europe’s most competitive regulated landscapes.
