Soft2Bet, a global leader in iGaming solutions, has officially launched Lodur, a groundbreaking new casino and sportsbook brand tailored specifically for the Swedish market.
Drawing inspiration from Norse legend, fjords, and Viking heritage, Lodur merges high-stakes entertainment with a sophisticated, “local-first” user experience.
Frictionless Gaming with a Nordic Soul
Lodur is meticulously engineered to meet the high standards of Swedish players, pairing a smooth player journey with localized details. The platform prioritizes a frictionless experience by integrating local payment methods and a content strategy that highlights the sporting events most followed by Swedish fans.
A standout addition to the library is the introduction of localized Live Slots, bringing professional live dealer entertainment into a mobile-optimized, Swedish-first presentation.
Motivational Engineering: The MEGA Engine
At the heart of Lodur lies Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) engagement engine. This technology transforms the traditional betting experience by introducing a persistent progression layer known as the Island system.
Users do not just play; they build. The platform features social casino mechanics where players earn resources to construct and upgrade their own island settlements. This narrative journey is further enhanced by a PvP (Player vs. Player) simulation, allowing users to attack rival islands and defend their own settlements.
This loop of building, raiding, and upgrading creates a purposeful experience designed for infinite progression and long-term retention.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet:
“Lodur shows what our product toolkit can do when Soft2Bet’s MEGA is applied to social mechanics and PvP progression. We have built a journey that keeps players building, competing and returning to Lodur, without adding friction to the core experience”.
A Commitment to Local Compliance
Lodur represents Soft2Bet’s ongoing investment in “compliance-by-design”. By combining a strong creative identity with high-quality UX and performance-led delivery, Soft2Bet ensures that Swedish players enjoy a safe, regulated, and culturally resonant gaming environment.
