Global entertainment operator SkillOnNet has significantly strengthened its long-term partnership with Playtech through a comprehensive multi-country rollout of the supplier’s casino and bingo portfolios.
Expanding the Global Footprint
SkillOnNet has successfully completed the integration of Playtech’s extensive games library in Portugal and Brazil. This expansion is set to continue, with Greece expected to go live imminently and Peru targeted for the near future.
A major component of this deal is the introduction of Playtech Bingo to the PlayOJO Bingo brand. Playtech’s iBingo platform is widely regarded as a premier scalable solution, offering shared network liquidity, advanced engagement tools, and various progressive jackpots.
Strategic Marketing Initiatives
The collaboration extends beyond software integration. Both companies have committed to tailored marketing campaigns across each jurisdiction. These initiatives will promote flagship Playtech titles through SkillOnNet’s high-profile, TV-advertised brands, including PlayOJO, PlayUZU, and BacanaPlay.
Jani Kontturi, Head of Games at SkillOnNet, commented on the partnerhsip extension:
“Portugal, Brazil, Greece and Peru are all strategically important markets for SkillOnNet, and working with Playtech allows us to deliver premium content that resonates with local players while meeting each market’s regulatory requirements.”
A Shared Vision for Regulated Growth
The deal underscores a mutual commitment to high-quality player experiences and development within regulated frameworks.
Marat Koss, Chief Interactive Gaming Officer at Playtech, added:
“We’re excited to expand our longstanding collaboration with SkillOnNet into new markets and bring our next-gen iBingo platform to new players. The multi-market launch serves as both a strong testament to the quality of our technology and the trust placed in our long-term Bingo strategy. We look forward to continued shared success with a valued partner.”
The partnership aims to maximize the visibility of Playtech’s content while driving player acquisition in some of the world’s most dynamic emerging markets.
