With anticipation intensifying for SiGMA North America 2026, key sector players are committing their support as official ambassadors for the convention’s debut in Mexico City.
The revealed roster unites a diverse mix of founders, chief executives, and industry veterans active across the iGaming ecosystems of both North and Latin America.
SiGMA North America 2026 is scheduled to run in Mexico City from September 1 to September 3, 2026. The Centro Banamex convention center will serve as the central hub for the region’s gaming professionals. This premier gathering expects to draw an audience of 4,000 delegates, 1,000 operators, over 150 speakers, and upward of 200 exhibitors and corporate sponsors, with C-level executives comprising more than 40% of the attendee base.
Introducing the ten event ambassadors announced for the summit:
- Javier Troncoso, Co-Founder & CEO of InsightPlay.ai. His firm operates as a specialized tech partner helping brands optimize user acquisition and player retention through an innovative AI platform that automates and personalizes core operational workflows.
- David Fica, Co-Founder of Land Vegas Group. An experienced entrepreneur with over two decades of business leadership, Fica is scaling his group at the convergence of virtual reality, modern metaverse designs, immersive entertainment, and the gaming sector.
- Stephen Crystal, Founder & CEO of SCCG Management. Crystal possesses more than 30 years of deep industry background, spanning legal advisory roles for public and private entities, brick-and-mortar casino management in Las Vegas, and investment consulting for M&A and tech deals valued at over $2 billion.
- Fellipe Fraga, CBO of Stellar Gaming. Leveraging a strong legal foundation centered on public and sports law, he blends business development acumen with an intricate understanding of gaming frameworks in Brazil, one of LATAM’s fastest-evolving landscapes.
- Iliana María Pineda Echeverri, Chief Legal & Compliance Officer at Wplay. As a legal professional with more than 20 years of experience, she directs all regulatory compliance strategies and corporate legal operations for one of Colombia’s leading iGaming operators.
- Fernando Garita, Managing Partner & Co-Founder of Kabata Group. His firm specializes in corporate consulting, deal structuring, brand representation, and targeted regional advancement for international gaming brands entering the Latin American market.
- Juan Pablo Barahona, LATAM Regional Director at BETBY. Boasting an extensive professional background that covers tech implementation, sales, corporate management, and marketing strategies, he stands out as one of the region’s most prominent sector faces.
- Elizabeth Maya Cano, President of Cornazar. Heading the prominent Colombian trade association for licensed operators and gaming entrepreneurs, her public efforts focus on driving active policy dialogue between private businesses, state regulators, and government groups.
- Gonzalo Perez, CEO of Apuesta Total. Perez has led this notable Peruvian sports betting and online casino operator since its inception in 2016, prioritizing market competition, tax compliance, and commercial growth under Peru’s newly established regulatory model.
- Rosa Ochoa, Founder & Strategic Advisor at Blue Global Gaming. An expert in digital wagering, gaming technology, and business scaling across Mexico and broader Latin America, she brings over 20 years of experience managing regional launches and alliances with international lottery firms.
Confirmed ambassadors join the presentation agenda
The three-day summit will feature a core two-day presentation schedule where global leaders will deliberate on the key markets reshaping the gaming sector across the Americas.
A number of the newly introduced ambassadors have already been integrated into the conference agenda. On the opening day, Javier Troncoso is set to lead the fireside chat titled “Predictive Play: The Future of AI Personalization”, diving into how artificial intelligence is transforming player experiences, automated responsible gaming systems, and real-time custom content paths. Concurrently, David Fica will take part in the panel discussion “The Machine Import Bottleneck: What’s Slowing Land–Based Gaming in Mexico?”, which will evaluate current regulatory shifts, customs hold-ups, and strict import controls impacting local casino suppliers and operators.
Furthermore, Rosa Ochoa and Iliana María Pineda Echeverri will both speak on the panel “48 Hours to Fallout: how iGaming crises unfold in Mexico & LATAM”, evaluating sudden regulatory transformations, regional payment friction, affiliate compliance pressures, and fast corporate crisis management. Moving into Day 2, Stephen Crystal will participate in the session “Regulation & Revenue: Dissecting North America’s State + Provincial Affiliate Ecosystem”, while Fellipe Fraga will present the keynote address titled “LATAM’s Mobile Populace: Winning the Next 50M iGaming Players”.
Additional summit highlights awaiting global delegates
The debut of the ambassador roster highlights the overarching international approach driving the execution of SiGMA North America 2026. The Mexico City convention follows five months after BiS SiGMA South America 2026 wraps up in São Paulo, providing the industry with two major touchpoints in the Americas during the same calendar year. While Brazil functions as the group’s central anchor for South American markets, the Mexico event establishes a strategic North American hub tailored for Spanish-speaking countries, cross-border business expansion, and enterprises operating across Canada, the United States, and Latin America.
The timing of the September schedule is explicitly structured to enable attendees to maximize their travel itineraries by combining consecutive high-profile events. From September 1 to September 3, the Centro Banamex exhibition halls will hold the main SiGMA North America event, unifying three days of product expos, network huddles, and educational tracks. The agenda features the SiGMA Pitch North America competition, where ten selected startups will present their business models live to venture capitalists and angel investors, alongside the formal SiGMA North America Awards gala on September 1 to honor top companies and sector professionals.
Outside the exhibition hall, attendees can access an array of localized networking dinners, cultural excursions, off-site business retreats, and exclusive VIP gatherings throughout Mexico City. Following the conclusion of the main event, SiGMA Group will coordinate the official Affiliate Retreat in Cancun from September 4 to September 6, gathering 50 elite affiliates for a relaxed, collaborative networking weekend. This will lead directly into Affiliate World Americas, hosted by iStack in Cancun from September 7 to September 8, finalizing a comprehensive September route for corporations managing performance marketing campaigns across the Americas.
Further details regarding upcoming panel releases, updated schedule structures, and newly added speakers will be shared on the official event page as the September launch approaches. Stay tuned for continuing updates via SiGMA News!
The fuse is lit in Mexico City. SiGMA North America from 01-03 Sept 2026. 4,000 delegates. Three days of deals, insight, and startup sparks. Lead from the front and book your spot.
