Bragg Gaming has officially appointed Scott Milford as its new Executive Vice President of Group Content, marking a major leadership change as the company emphasizes its focus on the US market.
Milford brings more than 25 years of experience in the gaming industry to the role, and his appointment follows a significant tenure at Aristocrat Leisure, where he spent 17 years in various senior leadership roles.
Most recently, he served as Chief Product Officer at Pixel United, Aristocrat’s mobile-first gaming division.
Moreover, he also held the position of President and Managing Director of Aristocrat’s social casino business. Earlier in his career, he gained valuable experience at Konami and Aruze Gaming in Australia.
In his new role at Bragg, Milford will lead the development and execution of the company’s global content strategy.
His extensive background in product development and operational leadership is expected to boost Bragg’s content capabilities as it expands its presence in key markets.
Matevž Mazij, CEO of Bragg, said:
Scott Milford is a transformational hire for Bragg. His vision, depth of expertise, and proven success in building global game development teams will help propel us into the next phase of our growth. With the increasing popularity of our exclusive IP, such as our Connect & Collect mechanic, and a doubling of our US game release cadence, Scott’s leadership will ensure we stay ahead of the curve as the most innovative force in iGaming.
Scott Milford himself commented:
Bragg’s relentless focus on innovation and excellence is unlike anything I’ve seen. This is a company that doesn’t just follow trends – it sets them. I’m excited to help elevate Bragg’s world-class teams and partners to new heights, creating next-gen online casino experiences that redefine what’s possible in gamification and player engagement.
This appointment perfectly aligns with Bragg Gaming’s ongoing efforts in the U.S. market.
In its recently released Q1 2025 financial results, the company reported a 7.1% year-on-year revenue increase, totalling €25.5 million ($29.2 million). What is particularly exciting is that U.S. revenue surged by an impressive 150% compared to the same period last year, highlighting the importance of the region in Bragg’s growth strategy.
Milford’s hiring follows another significant leadership change at Bragg earlier this year, i.e., the appointment of Holly Gagnon as Chair of the Board in April, moves that reflect Bragg’s commitment to strengthening its executive team and scaling operations in high-growth regions.
Milford is set to play a key role in shaping Bragg Gaming’s future content portfolio and further establishing the company’s presence in the global iGaming landscape.
