Bragg Gaming, one of the biggest providers of iGaming technology on the planet, has forged a partnership with PokerStars, the largest online poker website in the world. This collaboration will see PokerStars get exclusive access to Bragg Gaming’s sought-after gaming portfolio in what is going to be the provider’s global roll-out across Europe and North America.
This newly-signed partnership agreement will start with Bragg Gaming launching its content across several European states including Italy, the UK, Spain, Portugal, Sweden, Denmark, and the Czech Republic. After this initial roll-out on the Old Continent, Bragg will continue by doing the same in the United States, or more specifically, in New Jersey, Pennsylvania, and Michigan.
Consequently, the partnership between Bragg Gaming and PokerStars will include some of the most popular titles from its rich portfolio and hit games from all of the leading software developers owned by this iGaming behemoth, including Sea of Plenty from Indigo Magic and Mystery Mine and Fairy Dust from Atomic Slot Lab.
In addition to this, Bragg Gaming will also give PokerStars the exclusive opportunity to use its own in-house Powered by Bragg content, which includes the mega-popular slot title Devil’s Lock, courtesy of Bluberi. And this is just the beginning, being that this long-term commitment will surely see PokerStars enjoy a ton of other slot amenities that will further elevate its already celebrity status.
Lara Falzon, the President and Chief Operating Officer at Bragg Gaming, says: “We’re delighted to partner with PokerStars, one of the most well-known global tier-one operators and a key brand from Flutter, to deliver our content to their players on a worldwide basis. Our high-performing games will deliver unique experiences for their players in the UK, Europe, and North America and we are pleased to be in a position to benefit from their global reach.”
Moreover, Falzon continues by stating: “This agreement dovetails with our strategy to seek out and work with major strategic partners and we believe working with PokerStars and Flutter aligns perfectly with our growth ambitions. We look forward to launching our exclusive proprietary and third-party content with PokerStars in an increasing number of markets over the coming months.”
Being that this is the case of two giants of the industry, Bragg Gaming, and Flutter Entertainment, the parent company and owner of PokerStars, joining forces, we should definitely expect a collaboration that will further elevate both brands in their respective verticals. Especially considering the assets, influence, and reputation of both brands when it comes to this industry.