SBC Summit Malta 2026 is set to host an exclusive marketing track developed to assist operators in revolutionizing their acquisition and retention strategies for the contemporary landscape.
With regulatory pressures mounting and media platforms multiplying, the marketing vertical has emerged as one of the most intricate sectors of the iGaming world. Marketing departments are no longer simply vying for visibility; they are operating within a framework defined by rigorous limitations and perpetual evolution.
Scheduled for 29-30 April, attendees will engage with a roster of CEOs, CMOs, and brand specialists as they confront the primary obstacles of modern marketing, ranging from escalating acquisition expenses and changing user habits to the transformative impact of artificial intelligence and emerging digital streams.
The curriculum is divided into two specialized tracks. Marketing Unplugged, held on Wednesday, 29 April, focuses on the high-level strategic planning required to navigate today’s industry hurdles. Marketing in Action, following on Thursday, 30 April, transitions into immersive workshops centered on practical, real-world implementation.
Rasmus Sojmark, Founder and CEO of SBC:
“Marketing divisions are currently facing unprecedented strain. Budgets are tightening while the necessity for precision is at an all-time high. By providing diverse educational structures, our marketing stage ensures that participants don’t just absorb theoretical concepts, but also apply those insights through methods tailored to their specific professional needs.”
Marketing Unplugged will utilize various interactive models to foster both high-level analysis and peer engagement, including executive fireside discussions, intensive masterclasses, and real-time campaign audits.
Key sessions will investigate Malta’s evolution into a premier international gaming destination, provide strategic leadership advice directly from top-tier CEOs, and feature CMOs dissecting active marketing campaigns live. Furthermore, industry authorities will discuss the ongoing development of AI regulatory guidelines and the shifting dynamics of search engine optimization.
Panels include:
• Malta: The Global Powerhouse of Gaming
• The CEO Chat Show: Leadership in the Hot Seat
• AI Under the Microscope: Regulation, Responsibility and the Next Frontier
• Marketing channels – The Marketing Balancing Act: Where to Spend, Where to Save in 2026–2027
• The CMO Review: Campaigns Under the Spotlight
Marketing in Action will shift focus from strategy to application, with a series of interactive workshops allowing attendees to build and test frameworks that can be applied immediately.
Attendees will learn how to create engaging, story-led messaging, build retention and loyalty frameworks, and examine how branding and psychology shape player behaviour. Sessions will also highlight how AI and data-driven marketing can improve campaign performance and create a long-term strategic advantage.
Workshops include:
• Media & Messaging: From Sales to Storytelling in a Restricted Age
• Player Retention and Loyalty: From First Deposit to Lifelong Value
• Branding and Psychology: Winning Hearts, Minds and Market Share
• AI and Data-Driven Marketing: How to Build Smarter Campaigns
Experts appearing across the marketing track during the 2026 SBC Summit Malta include SamBehar (Marketing Director, Sky Gaming), SeanBianco (Co-Founder, Gain Change), ConradBugeja (Head of SEO at LiveScore Group), BrianChristopher (CEO & Creator, BC Ventures), AlinaFamenok (Growth & Partnerships Expert, Former-CEO Already Media), IvanFilletti (CEO, Gaming in Malta), NikolaJellacic (CMO, Casumo), JesperKärrbrink (CEO, Immense Group), KarolinaMoscicka (COO, BugsyEmpire), FrancescoPostiglione (CEO, Casumo), DmitryStarostenkov (CEO, Evenbet), and MarcoTrucco (CMO, Immense Group).
SBC Summit Malta 2026 will run from 28–30 April at the InterContinental Malta, gathering a community of 6,000 gaming experts. Alongside the marketing track, the summit will present specialized programs for product innovation and global regulation, supported by dual workshop environments focused on affiliate marketing and corporate leadership.
Get Your Tickets to SBC Summit Malta
Secure your spot at SBC Summit Malta with our exclusive VIP Event Pass. Priced at €600, you’ll gain access to everything SBC Summit Malta has to offer, including three days of networking, conference, and exhibition.
Want an Expo+ Pass? It’s yours for €150.
If you are an operator or affiliate , you can apply for a free pass! Operators can apply for a complimentary pass here.
Affiliates can apply for complimentary passes here.
