As Canada’s gaming landscape enters a decisive period of expansion and reform, SBC Summit Canada 2026 is set to bring leadership, regulation, and commercial strategy into sharp focus.
Taking place at the Metro Toronto Convention Centre from May 19–21, the summit will feature a comprehensive three-stage conference programme with tracks dedicated to Sports Betting & iGaming, Affiliates & Advertising, Cybersecurity, Land-Based & Lottery, Player Protection, and Payments & Compliance.
Across two days, the programme will unite leading operators, affiliates, suppliers, and regulators to address the most pressing challenges facing Canadian gaming. Sessions will tackle preparing for Alberta’s imminent market launch, the national implications of Bill S-211, and the recalibration of betting advertising standards.
The agenda also examines growth opportunities presented by daily fantasy sports, the 2026 FIFA World Cup, and the critical question of whether Ontario will ultimately be allowed to offer international peer-to-peer gaming liquidity.
Rasmus Sojmark, CEO and Founder of SBC:
“2026 marks a pivotal moment for the Canadian market. Global sporting events, potential new launches, and national regulation are set to reshape the industry in ways never felt before. This year’s conference ensures the industry is ready for what’s coming; providing the clarity and commercial guidance businesses need to turn this moment of change into an opportunity for growth”.
Regulation sits at the core of this year’s discussions, focusing on both policy and commercial impact. Panels will examine Alberta’s progress toward a framework modeled on Ontario’s regulated market, unpacking proposed tax structures, enforcement priorities, and the practical realities of launch. Experts will also assess the national implications of Bill S-211 and debate whether the Canadian Gaming Association’s Code for Responsible Gaming can deliver clearer standards and greater long-term stability for the market.
On the commercial side, sessions will focus on what changes to advertising policy mean for operator and affiliate strategy, how brands can navigate platform restrictions on Meta and Google, and what the ongoing delays in implementing Bill S-211 mean for affiliates.
The agenda further explores the 2026 FIFA World Cup, co-hosted in Canada, as a platform for building long-term player retention. Additionally, the summit’s dedicated Player Protection Symposium will examine how brands can use data insights and AI to increase protections for at-risk players.
Industry leaders taking the stage include Jared Beber (CEO, Bet99), Paul Burns (President/CEO, CGA), Duncan Hannay (CEO, OLG), Joseph Hillier (CEO, iGaming Ontario), and Hon. Minister Dale Nally.
Secure your tickets to SBC Summit Canada 2026 now!
- VIP Event Pass – Access to the show floor, all conference sessions, and evening networking sessions for CA$995
- Group VIP Pass – Get VIP Passes for just CA$795 each when you buy three or more passes – perfect for bringing the team!
- Operators and affiliates can apply for complimentary passes.
