The Betting and Gaming Council (BGC) has officially confirmed that Safer Gambling Week 2026 will take place from November 16–22.
The annual initiative, now in its 10th year, is a cross-sector collaboration supported by Bacta and the Bingo Association, designed to promote tools that help players stay in control of their betting habits.
A Decade of Impact and Political Backing
The confirmation follows a record-breaking 2025 campaign that generated over 80 million social media impressions, a 40% increase year-on-year. The initiative has garnered significant cross-party support, with UK policymakers such as Fiona Twycross and Nigel Huddleston actively contributing to the awareness drive.
Grainne Hurst, CEO of the BGC, highlighted the campaign’s role in the national conversation:
“Safer Gambling Week has gone from strength to strength, with last year’s record-breaking campaign showing just how powerful a united, cross-sector effort can be. The strong backing from parliamentarians across all parties reflects the shared ambition to ensure customers are protected and informed.”
The “Safe Play” Toolkit
The Safer Gambling Week 2026 program will feature heavy digital and physical presence, focusing on highlighting the standard safeguards available to users, such as deposit limits, time-outs, and self-exclusion mechanisms.
The campaign also serves as a critical differentiator between the licensed industry and the unregulated “black market,” which does not offer equivalent consumer protections or responsible gaming tools.
