RubyPlay, a studio-driven content developer, has officially reinforced its footprint in the Spanish iGaming sector through a new strategic partnership with bet365.
The partnership sees one of the world’s most prominent online operators integrate a diverse collection of RubyPlay’s high-performing titles into its dedicated Spanish platform.
Key Game Rollouts in Spain
The collaboration introduces several player favorites to the bet365 audience, including the popular Immortal Ways® Buffalo, Immortal Ways® Cleopatra, and J Mania® Golden Eggs.
This move is a critical component of RubyPlay’s layered content ecosystem, which focuses on providing versatile, market-adapted portfolios that resonate with local player preferences while maintaining a unified global distribution framework.
Strategic European Expansion
Spain remains a vital regulated market for RubyPlay as it pursues broader European growth. Dima Reiderman, CCO at RubyPlay, highlighted the importance of the deal:
“Partnering with bet365 in Spain is a major milestone for RubyPlay and reflects the strong progress we’ve made across mature European markets in recent months. Together with bet365, we’re bringing fresh, high-quality entertainment to an even wider audience in the country.”
Deepening the Collaboration
Beyond the initial Spanish launch, both companies intend to expand their collaboration into additional regulated markets worldwide. The deal also grants bet365 access to RubyPlay’s extended studio network, including titles from Koala Games.
Clement Le Scanff, Head of Gaming – Commercial and Operations at bet365, noted that RubyPlay’s feature-driven games were an ideal fit for the operator’s strategy:
“We are always looking to introduce new, engaging content that enhances the player experience, and RubyPlay’s portfolio of feature-driven games fit the brief. Their strong performance across key markets, combined with their creativity and attention to detail, made this partnership an obvious choice.”
This partnership underscores the increasing demand from major operators for distinctive, high-quality content that can differentiate their offerings in highly competitive regulated regions.
