RubyPlay, the innovative B2B content provider known for its “layered content” ecosystem, has significantly strengthened its competitive position in South Africa by signing a distribution agreement with Hollywoodbets.
As the region’s premier betting operator, Hollywoodbets will now integrate RubyPlay’s most popular hits, including Elephant Stampede SE, Diamond Explosion® 7s, and Mayan Cache, into its massive digital platform.
A Convergence of Local Expertise
Since entering the South African landscape in 2023, RubyPlay has focused on delivering “localized” content that mirrors the specific volatility and aesthetic preferences of domestic players. Partnering with Hollywoodbets, a brand that evolved from a 1980s racing publication into Africa’s most established bookmaker, provides RubyPlay with unparalleled market reach.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, noted the cultural alignment of the South Africa deal:
“Hollywoodbets is a partner that truly understands the South African market, so this collaboration feels like a natural fit. Since launching in the region, we’ve seen strong demand for games that reflect local tastes and playing habits, and this partnership allows us to extend that even further. The leading operator shares our commitment to delivering high-quality, responsible gaming experiences, and we look forward to experiencing what this partnership has in store”.
Delivering World-Class Entertainment
For Hollywoodbets, the addition of RubyPlay content is part of a broader strategy to offer a diversified portfolio that spans slots, live casino, and sports betting. Wayde Dorkin, Head of Product at Hollywoodbets, welcomed the provider:
“RubyPlay has become a standout content provider in South Africa, delivering games that resonate strongly with our local players. Their focus on innovative features and tailored gameplay aligns well with our goal of offering world-class entertainment. We’re delighted to welcome RubyPlay’s top titles to our platform and look forward to building on this partnership to bring even more value to our players”.
This collaboration confirms Hollywoodbets’ commitment to sourcing top-tier global innovation to serve its diverse and growing player base across the continent.
