RubyPlay, a forward-thinking iGaming content provider, has successfully expanded its presence in Mexico through a new partnership with Codere Online (Nasdaq: CDRO).
As one of the region’s leading digital sports betting and casino operators, Codere Online provides a massive platform for RubyPlay to reach a broader audience in the second-largest market in Latin America.
Integration of High-Performance Content
As part of this agreement, Codere Online has integrated a wide selection of RubyPlay’s top-performing titles. These include popular games such as J Mania® Loco Habanero, Grand Express Diamond Class, and Zeus Rush Fever® Deluxe SE.
The Mexico partnership also highlights the strength of RubyPlay’s studio-based ecosystem, featuring content from Koala Games. Titles like Voltage Blitz® Rapid and Voltage Blitz® Vortex are now available to Mexican players, with further content from RubyPlay’s wider network to be introduced in the coming months.
The Studio-Based Ecosystem Advantage
The collaboration underscores RubyPlay’s multi-layered content model, which supports tailored content development while utilizing a unified distribution network. This structure allows for faster delivery cycles and a more agile response to player preferences.
Dima Reiderman, CCO at RubyPlay:
“Partnering with Codere Online represents a significant milestone in our expansion across Mexico and the wider LATAM region. The operator’s strong brand recognition and vast customer base make them an ideal partner.”
Sarit Adania, Head of Casino Product at Codere Online, added:
“RubyPlay’s consistently high-performing titles through its impressive content ecosystem will become a significant addition to our online casino offering in Mexico. We are seamlessly diversifying our games portfolio and continuing to deliver the engaging, premium experiences our players expect”.
