In a move that significantly bolsters its presence within one of the world’s most sophisticated regulated markets, Swedish game development studio Gaming Corps has announced a landmark distribution agreement with Rank Interactive.
This large-scale rollout will see the studio’s innovative content integrated across 12 prominent online brands operated by Rank Group Plc, providing a massive influx of fresh titles to millions of British players.
Accessing a Historic Multi-Brand Ecosystem
The partnership grants Gaming Corps immediate exposure to a diverse and loyal player base. Rank Group, a titan of British entertainment since 1937, manages a sprawling portfolio that bridges the gap between land-based excellence and digital innovation. The studio’s titles are now live on iconic platforms, including:
- Grosvenor Casinos: The UK’s leading multi-channel casino operator.
- Mecca Bingo: A household name in community-led gaming.
- Mecca Games: A dedicated slot and interactive gaming vertical.
With Rank Group serving approximately 3.1 million active customers and operating over 100 physical locations, the deal represents a transformational milestone for Gaming Corps’ commercial roadmap in Northern Europe.
Proprietary Mechanics and New Narrative Titles
As part of the initial integration, Rank Interactive players can now engage with high-performance titles like Wild Woof Returns, a character-driven adventure featuring Sheriff Woof Garret, and Whole Lotta Honey, a high-volatility slot utilizing a unique scatter-pay Beehive feature.
Crucially, the rollout introduces Rank’s audience to Gaming Corps’ signature mechanics, such as Smash4Cash™, A-Maze-Cades™, and X-My-Way™, which have become hallmarks of the studio’s distinctive creative style.
Executive Vision on the Collaboration
Graham Greensmith, Chief Commercial Officer at Gaming Corps, highlighted the strategic depth of the partnership:
“The collaboration with Rank Interactive is a very exciting step for Gaming Corps because these are brands with real history, real scale and a very broad player base. It gives us the opportunity to place our content in front of audiences that engage with online gaming in very different ways… It is not just about reach; it is about relevance across a portfolio that plays an important role in the UK gaming market.”
Nolan Frendo, Head of Content at Rank Interactive, echoed this sentiment, emphasizing the need for high-quality variety:
“When content is being introduced across a multi-brand estate like ours, it needs to have broad appeal while still bringing something fresh into the mix. Gaming Corps gives us that balance. Their games bring strong visual themes, real personality and plenty of energy, and we see this launch as an exciting addition.”
This integration ensures that Rank Group continues to offer its massive user base cutting-edge entertainment while cementing Gaming Corps’ reputation as a premier supplier for large-tier international operators.
