Playson Expands in Switzerland via Strategic Alliance with StarVegas

Content powerhouse Playson has significantly reinforced its footprint in the Swiss regulated market by forming a strategic partnership with StarVegas.

Content powerhouse Playson has significantly reinforced its footprint in the Swiss regulated market by forming a strategic partnership with StarVegas.

Operated by Casino Interlaken, StarVegas was one of the first licensed online casino brands in Switzerland and has maintained a dominant position by focusing on premium, secure gaming experiences tailored to local preferences.

Delivering “Legendary Slots” to the Swiss Market

Through this integration, facilitated via the Greentube platform, Playson has successfully launched a suite of its most popular titles for StarVegas customers.

The initial rollout includes high-performing hits such as Thunder Coins XXL: Hold and Win, Coin Strike: Hold and Win, and Pink Joker: Hold and Win. This move aligns with StarVegas’ ongoing mission to offer a library consisting of “legendary slots and exciting classics.”

Blanka Homor, Sales Director at Playson, highlighted the growth potential:

“Switzerland is a key area of opportunity and growth for Playson, and through StarVegas, we look forward to reaching even more local players and meeting the high demand for our games with a highly regarded and responsible partner.”

A Natural Addition to Premium Portfolios

For StarVegas, the addition of Playson’s portfolio addresses a high level of player demand for character-driven and mechanically sound games.

Mayke Wolf, COO at StarVegas, commented on the integration:

“As one of the first licensed Swiss online casinos, StarVegas offers a wide selection of games from leading international providers and a high-quality gaming experience tailored to the Swiss market. Our players are huge fans of Playson’s thoughtfully crafted portfolio… This makes the integration a natural addition to our platform.”

Players can now access the full Playson portfolio through the StarVegas web portal and its native mobile applications, further cementing Playson’s status as a must-have supplier in the Swiss territory.

  • Dimitri Dimitrov Chief Content Officer

    Dimitri is an iGaming expert with nearly a decade of experience and a knack for crafting content that speaks directly to the iGaming crowd. He understands affiliate marketing, player psychology, and search algorithms, which enables him to write engaging, data-driven articles.

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