In a significant move for the independent gaming sector, maverick developer Peter & Sons has officially entered into a high-profile deal with bet365, one of the world’s most dominant online gambling operators.
This partnership marks a major milestone in the studio’s regulated market strategy, bringing its “anti-boring” philosophy to a massive global audience.
Tailored Rollout Across Major Jurisdictions
The collaboration has initially seen Peter & Sons’ portfolio go live on bet365 platforms in the United Kingdom, Spain, and the Netherlands. Each jurisdiction’s launch has been meticulously localized to comply with stringent local regulatory requirements, ensuring a seamless and secure experience for players.
This strategic deal allows Peter & Sons to leverage bet365’s industry-leading technology and massive user base to drive sustainable, regulated growth.
The “Anti-Boring” Philosophy Meets Technological Excellence
Since its inception in 2019, Peter & Sons has built a reputation for disrupting the industry with its avant-garde visual style and mathematically precise gameplay. The studio’s commitment to high-level artistry and sound design has made its titles standout performers in increasingly crowded markets.
Yann Bautista, Commercial Director and Founder at Peter & Sons, emphasized the synergy between the two brands:
“Partnering with bet365 represents an important step in our regulated market strategy. bet365’s reputation for technological excellence and compliance aligns perfectly with our long-term vision.”
Clement Le Scanff, Head of Gaming Commercial and Operations at bet365, echoed this sentiment:
“This collaboration is testament to our commitment to providing cutting-edge content that enhances the customer experience and delivers engaging, entertaining gameplay.”
Ambitious Roadmap for 2026 Expansion
The current rollout is merely the first phase of a broader international project. Both companies have confirmed that further launches are scheduled for the coming months in Italy, Brazil, Ontario, Greece, and Sweden.
This phased approach will significantly widen the international footprint of Peter & Sons, introducing its inventive narratives and unique mechanics to diverse new audiences worldwide.
