PhilWeb Corporation and Tiger Resort, Leisure and Entertainment, Inc. (TRLEI) have announced the official commercial rollout of Okada Play.
This new online gaming platform represents a cornerstone of Okada Manila’s aggressive digital expansion strategy, effectively bridging the gap between the luxury physical resort and the growing national online player base.
Executing an Omnichannel Strategy
The platform is powered by PhilWeb’s proprietary Online Gaming Platform solution, providing the necessary content, technology, and support infrastructure to operate within the Philippines’ strictly regulated digital framework. The launch allows the Okada brand to extend its reach beyond the physical confines of its Entertainment City resort, engaging players nationwide.
PhilWeb president Brian Ng emphasized the technical milestone, stating:
“The official launch of Okada Play shows the company can execute and deploy end-to-end digital infrastructure for some of the industry’s best-known luxury brands. The platform will allow Tiger Resort to extend the Okada Manila gaming experience to digital players across the country.”
The strategic goal is to create a seamless omnichannel experience, where land-based rewards and digital play are more closely linked, creating new revenue streams that are not limited by the physical capacity of the resort floor.
Digital Evolution of a Luxury Giant
The commercial deployment of Okada Play follows a development period first disclosed in March. TRLEI leadership views the platform as an essential evolution of the brand in a market where online engagement is rapidly becoming the norm. Nobuki Sato, President and COO of Tiger Resort, noted:
“Okada Play complements the company’s land-based operations and its existing online platform, while also making use of PhilWeb’s technology and operational expertise.”
As a subsidiary of Universal Entertainment Corporation, Okada Manila is the operator of one of the largest integrated resorts in the Philippines. By establishing a digital presence that sits directly alongside its physical business, the company is positioning itself to capture a larger share of the local gaming market.
The platform’s adherence to local regulations was highlighted as a key factor, ensuring that the digital expansion supports rather than disrupts the brand’s premium reputation.
