Abelson Sports has announced a strategic partnership with Odds Composer to significantly expand the depth of basketball player prop markets available to its operator partners.
The agreement leverages Abelson’s established feed format to distribute Odds Composer’s proprietary worldwide league coverage.
Focusing on European Market Gaps
While North American basketball is traditionally well-covered, both companies identified European basketball as a critical growth area with currently underserved demand.
The integration is designed to minimize technical development for sportsbooks, allowing for a rapid deployment of additional player markets. Odds Composer maintains full control over its tech stack, including in-house data modeling and trading.
Jeevan Jeyaratnam, Chief Betting Officer at Abelson Sports, commented on the partnership:
“We are delighted to welcome Odds Composer as a third-party partner. Their focus on the quality and depth of basketball player props is impressive, and they have built a solution that specifically addresses the gaps in the current market. Odds Composer’s in-house modelling and trading expertise make them the perfect fit to help our clients drive new revenue streams in this area.”
Kevin Liivamägi, CEO and Co-Founder at Odds, added that leveraging Abelson’s trusted network ensures their high-quality markets are instantly accessible to leading global sportsbooks.
“Partnering with Abelson Sports provides the ideal platform to scale our basketball solutions. Our mission has always been to provide operators with the flexibility and speed they need to stand out in a crowded market. By leveraging Abelson’s trusted network and established feed format, we can ensure our high-quality player prop markets are instantly accessible to leading sportsbooks, helping them to expand their reach worldwide.”
