In a landmark collaboration between two of the world’s most influential gaming entities, NOVOMATIC has partnered with Aristocrat through its newly acquired Awager platform.
This strategic alliance is designed to bridge the traditional divide between land-based casino floors and the digital gaming space by delivering high-fidelity, live-streamed slot content to regulated European markets.
The Technology Behind the Experience
Awager utilizes a modular system combined with state-of-the-art studio technology to stream authentic, physical slot machine sessions from dedicated casino environments. By incorporating multiple camera angles, high-quality sound capture, and a responsive digital interface, the platform replicates the immersive atmosphere of a premier casino floor for online users.
Through this deal, Awager gains access to NOVOMATIC’s legendary library of land-based titles and deep market expertise.
Thomas Schmalzer, VP Global Sales at NOVOMATIC AG, emphasized the partnership’s importance:
“Awager’s decision to work with NOVOMATIC highlights our role as the leading technology partner in Europe. By combining our long-standing land-based expertise with Awager’s pioneering streaming solution, we are extending the boundaries of the player experience and setting new standards for immersive gaming.”
A New Standard for Immersive Wagering
For Aristocrat, the deal represents a significant expansion of the Awager footprint across key regulated jurisdictions. Roy Greenbaum, Awager Co-Founder & SVP, noted:
“We’re excited to be working with NOVOMATIC to expand our footprint across key regulated markets and together we are setting a new standard for live, land-based slot experiences online in Europe… This milestone reflects our commitment to providing European players a unique online gaming experience with authentic and engaging slot content.”
This collaboration between NOVOMATIC and Aristocrat signifies a major shift in the “phygital” gaming landscape, ensuring that NOVOMATIC’s hardware remains relevant and accessible across all distribution channels.
