The team at NeverEnding, the self-styled “anti-bureaucracy” game provider, is celebrating a significant industry milestone after being named on the shortlist for the prestigious EGR European Awards 2026.
Following a record-breaking year for entries, the company has been recognized in two highly competitive categories:
- European Marketing Campaign of the Year
- Individual Achievement Award for Ihor Zarechnyi.
The winners will be announced on February 18, 2026, during the gala ceremony at the Hilton Malta.
Recognizing Innovation and Speed
The double nomination validates NeverEnding’s disruptive approach to the iGaming supply chain. Positioning itself as the solution to operators’ frustrations with red tape and long waiting cycles, the company has made waves by promising same-day decisions and eliminating the “six-month waiting cycles” standard in the industry.
This agility is backed by robust technical performance. NeverEnding currently boasts over 70 live integrations, offering enterprise-grade stability with the speed of a startup. Their “API-first” philosophy and built-in promotional tools, including jackpots, tournaments, and loyalty systems, allow operators to plug in and start earning immediately without complex technical hurdles.
A Commitment to Quality
Beyond the speed of delivery, the EGR nomination also highlights the quality of the product. NeverEnding employs a rigorous testing phase where every game is played over 5,000 times by real players before release. This ensures that by the time a title hits an operator’s lobby, it is fully tuned and performance-ready.
The nomination for Ihor Zarechnyi in the Individual Achievement category further underscores the strong leadership driving the company’s rapid ascent. As the industry looks toward Malta in February, the NeverEnding team is poised to demonstrate that success is best measured in real numbers, not empty promises.
The company stated:
“Proud moment for the NeverEnding team! Big thanks to everyone involved in making this happen. More to come.
