SPRIBE, the developer behind the world’s most successful crash game, Aviator, has officially signed UFC Hall of Famer Michael Bisping as its newest global brand ambassador.
The one-year partnership is designed to leverage Bisping’s massive international profile to drive awareness for the title, which currently attracts over 72 million unique active monthly players.
As part of the agreement, Bisping will front a series of high-energy marketing campaigns and creative “stunts” aimed at bridging the gap between mixed martial arts and the high-stakes world of crash gaming.
A Legacy of Grit and Resilience
Michael Bisping is widely celebrated as a pioneer of British MMA, having made history as the first fighter from the UK to capture a UFC Championship.
Since retiring from professional competition, he has transitioned into a dominant media personality, serving as a lead commentator for the UFC while hosting a top-rated podcast and pursuing a successful acting career. His reputation for charisma and a “never-say-die” attitude makes him a perfect fit for Aviator, a game built on split-second timing and high-stakes excitement.
Strategic Integration with the UFC
This ambassador deal is part of a larger, multi-year marketing investment between SPRIBE and the UFC. The collaboration already includes prominent Aviator branding within the iconic Octagon during Fight Night and Pay-Per-View events. Giorgi Tsutskiridze, CCO at SPRIBE, highlighted the synergy during the announcement:
“Michael Bisping is one of the most legendary UFC fighters and a true icon of the sport with a large and loyal international fan base. We are hyped to be working with Michael to promote Aviator to his fans, and for them to take flight in an experience that’s almost as thrilling as stepping into the octagon and going toe to toe with another fighter.”
Bisping himself noted the similarities between the game and his former profession:
“I’ve always been about taking on the next big challenge, and Aviator is exactly that. It’s fast-paced, high-intensity and requires the kind of nerves of steel I used to rely on every time the octagon door closed. Spribe is a brand that thinks big and moves fast, which is why this partnership is such a great fit.”
With Aviator currently processing over 400,000 bets per minute across 6,000 operators, the addition of Bisping to a roster that includes stars like Alex Pereira and Merab Dvalishvili is set to propel the game to new heights.
